华为2025新年照相馆艺术快闪店亮相南京
华为2025新年照相馆艺术快闪店于新年期间在南京万象天地云章公所盛大启幕。本次由夏江南设计团队与HAVAS团队联袂设计打造的快闪店，以”万家灯火”为设计理念，巧妙融合传统东方美学与前沿数字科技。
设计团队采用创新半透明光学材料，既呼应云章公所作为云锦商贸古建筑的历史文脉，又通过编程控制的红白渐变灯光系统，精准模拟出万家灯火升腾的动态视觉效果。技术突破在于将传统的温暖意象转化为现代科技语言。
此次设计通过参数化设计手段，精确计算每处灯光的角度和色温，使整体光影效果既保留传统春节的温暖氛围，又展现出现代科技的精准与创新。外墙装置运用了特殊的半透散射材料，使光线呈现出柔和的渐变效果，仿佛千万家灯火缓缓飘向天际，寓意着科技温暖人心的品牌理念。
华为通过这次创新实践，展现了科技与文化融合的无限可能，为传统节日注入了全新的体验维度。
HUAWEI New Year Photo Studio 2025 Better Together Art Pop-up Store launched during the New Year period at Nanjing Mixc World Yunzhang Guild Hall. This installation, jointly created by designer Xia Jiangnan’s team and HAVAS team, adopts “Myriad Homes’ Lights” as its design concept, skillfully blending traditional Eastern aesthetics with cutting-edge digital technology.
The design team employed innovative semi-transparent optical materials that not only echo the historical context of Yunzhang Guild Hall as an ancient brocade trading architecture but also utilize a programming-controlled red-white gradient lighting system to precisely simulate the dynamic visual effect of myriad homes’ lights rising into the sky. The technological breakthrough lies in transforming traditional warm imagery into modern technological language, using programmable LED arrays and real-time light tracking technology to create interactive experiences where lights dynamically change with the flow of people.
Through parametric design methods, the design team calculated every light’s angle and color temperature with precision, creating lighting effects that maintain the warm atmosphere of traditional Chinese New Year while demonstrating the accuracy and innovation of modern technology. The exterior wall installation uses special semi-transparent scattering materials that produce a soft gradient effect, as if countless home lights are gently floating toward the sky, symbolizing the brand philosophy of technology warming human hearts.
Through this innovative practice, Huawei has demonstrated infinite possibilities of integrating technology with culture, injecting new experiential dimensions into traditional festivals.
