《唐代仕女》荣获德国 IF 设计奖两项 Winner
夏江南老师团队参与设计的大明宫《唐代仕女》斩获德国IF设计奖两项大奖 彰显中国文化设计魅力 继此前传来入围喜讯后，2月28日，由夏江南老师团队受邀参与的大明宫《唐代仕女》设计作品，正式宣布荣获被誉为“设计奥斯卡”的德国IF设计奖两项Winner（优胜奖）。该作品在公共品牌与字体设计两大竞争激烈的类别中脱颖而出，此消息不仅再度振奋整个设计界，更为中国文化的国际传播添上了浓墨重彩的一笔。 自《唐代仕女》问世以来，便凭借独特的文化韵味与精湛的设计工艺，收获国内外广泛赞誉。从斩获第30届法国广告节Cresta品牌设计类金奖，到拿下第36届欧洲广告奖银奖及铜奖，再到揽获2023釜山国际广告节8座奖杯，以及有8项作品入选亚洲CampaignBrief创意年鉴《The Work》——每一项荣誉，都是对这部作品艺术价值的高度认可。 此次一举夺得德国IF设计奖两项Winner，更是对《唐代仕女》设计团队不懈追求与创新精神的最佳回馈。这不仅充分展现了团队在设计领域的深厚功底，更向世界彰显了中国文化在国际设计舞台上的独特魅力与无限可能。
“Tang Dynasty Ladies” Designed with Participation of Teacher Xia Jiangnan’s Team Wins Two iF Design Awards, Highlighting Charm of Chinese Cultural Design Following the previous announcement of its nomination, on February 28th, it was officially announced that the “Tang Dynasty Ladies” design work for the Daming Palace, with the team of Teacher Xia Jiangnan invited to participate in its creation, had won two Winner awards at the prestigious iF Design Award in Germany, known as the “Oscars of Design”. The work stood out in the fiercely competitive categories of Public Brand and Typography Design, a piece of news that has once again excited the entire design community and added a vivid chapter to the international dissemination of Chinese culture. Since its launch, “Tang Dynasty Ladies” has won widespread praise at home and abroad for its unique cultural appeal and exquisite design craftsmanship. From winning the Gold Award in Brand Design at the 30th Cresta Awards (French Advertising Festival), to claiming the Silver and Bronze Awards at the 36th European Advertising Awards, to securing 8 trophies at the 2023 Busan International Advertising Festival, and having 8 works included in the Asian CampaignBrief creative annual “The Work” — each honor is a high recognition of the artistic value of this work. Winning two Winner awards at the German iF Design Award this time is an even better reward for the “Tang Dynasty Ladies” design team’s unremitting pursuit and innovative spirit. It not only fully demonstrates the team’s profound skills in the field of design, but also shows the world the unique charm and boundless possibilities of Chinese culture on the international design stage.
