可可托海酒店位于新疆阿勒泰地区，以非物质文化遗产保护与民俗艺术传承为核心使命。项目旨在打造自然与艺术交融的旅居空间，探索人、环境与自我的深层连接。酒店依托可可托海独特的雪山景观与星空资源，倡导回归质朴生活方式，成为追寻本真梦想的精神栖息地。通过记录与活化文化遗产，酒店致力于构建兼具生态价值与文化深度的体验场景。此次设计的创意解决方案从案名开始，将酒店案名就定为可可托海的梦，并以“溶解”为核心设计理念，隐喻冰雪消融、梦境流动的自然诗意。增强品牌记忆点。字体采用不规则渐变边缘与半透明质感，模拟雪粒在阳光下渐次融化的视觉动态；笔画间嵌入星月微光，呼应“与星辰对话”的品牌理念。主色调提取漆砖红、月光银与雾凇白，图形符号融入经纬坐标与冰川轮廓，形成文化符号与自然元素的有机共生，传递“雪境入梦”的沉浸式美学。入选“中国生态酒店TOP10”成为新疆文旅新地标，入选一生必去的100大旅游目的地之一。
Keketuohai Hotel is located in Altay Prefecture, Xinjiang, with the core mission of protecting intangible cultural heritage and inheriting folk art. The project aims to create a travel and living space where nature and art blend, exploring the deep connection between people, the environment and the self. Relying on the unique snow-capped mountain scenery and starry sky resources of Keketuohai, the hotel advocates a return to a simple lifestyle and has become a spiritual haven for pursuing genuine dreams. By documenting and revitalizing cultural heritage, the hotel is committed to creating experience scenarios that combine ecological value with cultural depth.The creative solution for this design starts with the project name. The hotel’s project name is set as “Keketuohai’s Dream”, and the core design concept is “dissolution”, symbolizing the natural poetry of ice and snow melting and dreams flowing. Enhance brand memory points. The font adopts irregular gradient edges and a semi-transparent texture, simulating the visual dynamic of snow grains gradually melting under the sunlight. The faint light of stars and the moon is embedded between the strokes, echoing the brand concept of “Dialogue with the stars”. The main color tones are extracted from lacquer brick red, moonlight silver and rime white. The graphic symbols are integrated with the coordinates of longitude and latitude and the outline of glaciers, forming an organic symbiosis of cultural symbols and natural elements, and conveying the immersive aesthetic of “falling into a dream in the snow realm”. Selected as one of the “TOP10 Eco-Hotels in China”, it has become a new cultural and tourism landmark in Xinjiang and one of the 100 must-visit tourist destinations in a lifetime.
