中国宠物经济与单身经济的深度融合，正在重塑人宠关系的时代内涵，宠物市场规模突破 4000 亿，养宠人群将情感陪伴置于消费首位，宠物从 “附属品” 转变为承载情绪价值的 “刚需型伙伴”。此次在深圳蛇口这一外籍人士最为聚集的国际化区域推出的全新宠物零售品牌MYMINIME，正是基于以上洞察，希望通过视觉设计打造出具有情感温度的国际化宠物品牌形象。宠物与动物的核心区别就在于与人互动，而尾巴是人宠互动的 “天然语言”，MYMINIME的品牌整合设计以尾巴为核心符号，抓取宠物与人类沟通的关键纽带。LOGO的设计用最简单的线条勾勒的尾巴环绕成笑脸，既藏着宠物的快乐表达，也寓意人与宠物相处的温馨瞬间。色彩体系上选用人宠都极具辨识度的黄色，同时呼应宠物的活泼特质，让品牌成为 “沟通” 的具象化载体，不仅链接宠物情绪，更构建起人与宠物真诚对话的温暖桥梁，通过灵动的尾巴绕行勾勒出的字体体系，26个字母就像一只只宠物尾巴灵动轨迹的定格，我们故意降低字体的易读性，就像宠物专属的语言体系和情感密码，这样的做法模糊了字体和图形的边界，延伸了创意的可能性。无论字体还是标识甚至图形，都在快速拉近和推进彼此了解，传递 “尾巴会说话” 的品牌主张。

 The deep integration of China’s pet economy and the single economy is reshaping the contemporary connotation of human-pet relationships. The pet market size has exceeded 400 billion yuan. Pet owners have placed emotional companionship at the top of their consumption list. Pets have transformed from “accessories” to “essential companions” that carry emotional value. The newly launched pet retail brand MYMINIME in Shekou, Shenzhen, an international area where foreigners gather the most, is based on the above insights. It aims to create an international pet brand image with emotional warmth through visual design.The core difference between pets and animals lies in their interaction with humans, and the tail serves as the “natural language” for human-pet interaction. The brand integration design of MYMINIME takes the tail as the core symbol, capturing the key bond for communication between pets and humans. The design of the LOGO uses the simplest lines to outline a tail and encircle it into a smiling face, which not only conceals the happy expression of the pet but also symbolizes the warm moments of people spending time with the pet. The color system selects yellow, which is highly recognizable for both humans and pets. At the same time, it echoes the lively characteristics of pets, making the brand a concrete carrier of “communication”. It not only connects the emotions of pets but also builds a warm bridge for sincere dialogue between humans and pets. The font system outlined by the dynamic tails is like the frozen tracks of the dynamic tails of each pet. We deliberately reduce the legibility of the font, just like the language system and emotional code exclusive to pets. Such an approach blurs the boundary between the font and the graphics, extending the possibilities of creativity. Whether it’s the font, the logo or even the graphics, they are all rapidly drawing closer and advancing mutual understanding, conveying the brand proposition that “TAIL CAN TELL”.